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Why Is Advertising so Important to Business?

As far back as Ancient Egypt, advertising has served a critical purpose in the business world by enabling sellers to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can’t rely on a one-time […]

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Print Advertising
Why Print Advertising Still Works (in a Digital Age)

By Carlos Perez, Associate Creative Director Beasley Direct Marketing In today’s digital world, what use do we have for print advertising? You might be surprised, once you start looking into it. A number of studies show that people behave differently when reading print media than they do when reading digital media. One such study, published in 2008 […]

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